The Development Of The Modern Peony Industry And Its Social Impact

Sep 28, 2025

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To fully utilize the potential of the peony, Xianyue Peony Industry Development Co., Ltd. established a 200-mu (approximately 13.3 hectares) oil-peony planting base and a 1,000-mu (approximately 66.7 hectares) high-quality seed breeding base in the suburbs of Heze. These bases employ modern agricultural management practices, achieving large-scale planting, standardized management, and intensive operation, while skillfully integrating agricultural machinery and techniques.

 

According to the chairman of the Peony Industry Group, the company is a large-scale, modern, and technology-driven enterprise integrating peony planting, seedling sales, product R&D, deep processing, and sales. The company focuses on scientific and technological innovation, with ecological and circular economy as its core development strategy, concentrating on organic peony cultivation, new variety breeding, technical services, and deep processing of products. Through the integration of primary, secondary, and tertiary industries and a full-chain development strategy, it has built a leading integrated peony industry system in China, encompassing "own planting base + product R&D + deep processing + sales and trade." The expansion of the peony industry has created numerous employment opportunities, enabling local farmers to achieve stable and high incomes.

 

With the continuous expansion of Xianyue Peony Industry Development Co., Ltd., the company has provided many employment opportunities for surrounding areas, allowing thousands of farmers to find jobs near their homes. Wang Bing, a villager from Heze, used to travel far away for work, unable to tend his wheat fields and struggling with unstable income. However, after joining the peony planting base as a worker and leasing his 4.2 mu (approximately 0.28 hectares) of land for peony cultivation, his annual income reached nearly 60,000 yuan, achieving both employment and income growth.

 

On May 17th, the 100-mu (approximately 6.7 hectares) peony planting base was bustling with activity, as local villagers were loosening the soil around the peonies. In recent years, the base has actively promoted collective land shareholding and leasing, paying over 1 million yuan annually to land owners as land lease fees, and an additional 500,000 yuan in labor costs, significantly supporting the income growth of local farmers. By integrating agriculture, tourism, and processing industries, Heze's peony industry has earned numerous accolades and promoted local economic development.

 

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